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Sustainability Tops Conference Sessions at NEWH’s Leadership Conference with Keynote Speaker Adrienne Pumphrey of Adoba Eco Hotel & Suites

Orlando, Florida — December 29, 2010 -( The 2011 NEWH Leadership Conference taking place at the Loews Royal Pacific Resort, Universal Orlando January 13-16th is delving into one of the industry’s hottest topics: sustainability.

To kick off the green programming, a session on Friday, January 14th from 1:30-2:30 pm will look at sustainable certificates and standards for products including textiles and flooring. Confirmed panelists include Kenneth Koneck of Valley Forge Fabrics; Bill Gregory of Partners in Sustainability; John Reader of Desso Carpets; and moderator Glenn Hasek of Green Lodging News.

Saturday afternoon, January 15th from 1:30 -2:30 pm, attendees can listen in on a thought-provoking Q&A discussion with Florida coastal ecology experts on the state of Florida’s coastal environment and the importance of sustainable development.

But the highlight of the green programming will be keynote speaker Adrienne Pumphrey, the global head of Adoba Eco Hotel & Suites. The 25-year industry veteran will present Adoba’s case study, a brand conceived in sustainability from the get-go. Launched on Earth Day 2010, its design and concept is pushing the envelope with responsible architecture (each new build will achieve Platinum or minimum Gold LEED certification) and is a clear departure from traditional brand developments with its four-tiered guestroom-and-suite blended concept.

“The forthcoming NEWH Leadership Conference in Orlando exemplifies NEWH’s passion for advancing sustainability through the pathways of its industry,” says David Mahood, NEWH’s vice president of sustainable hospitality. “The various educational sessions dedicated to sustainable hospitality are a convergence of diverse topics as well as sources. By offering the vision of a new sustainable hotel brand, the wisdom of sustainable producers and educators, and the compelling scientific research of some of Florida’s top coastal ecologists, we are furthering our committee’s mission of educating our expansive membership. Coupled with the roster of exceptional industry leaders scheduled to appear, this conference will be a testament to NEWH’s wide influence and its ongoing commitment to promoting environmental goodwill.”

For more information on the conference or to register online go to:

About NEWH Leadership Conference
The NEWH Leadership Conference will be held at Loews Royal Pacific Resort, Universal Orlando January 13-16th, 2011. During the conference, attendees and leading hospitality professionals will gain industry knowledge focused on business development and education in sustainability and leadership skills.

About NEWH
NEWH—The Hospitality Industry Network, founded in 1985, is an international non-profit organization of hospitality industry professionals volunteering to raise funds and grant scholarships for college students studying design, architecture, purchasing, and management—focused on the hospitality market. NEWH volunteers have raised more than $2.2 million by networking at local, regional, and international hospitality events.

For more information contact:

Andy Schaidler, Director of Conferences, NEWH Inc, 414.431.3687

Julia Davis, VP Events, NEWH Inc, 206.226.8906

Jena Seibel, Marketing Manager, NEWH Inc, 800.935.NEWH (6394)

Press Contact:
Andy Schaidler
NEWH Director Leadership Conference
Orlando, FL

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