09-04-2012 – (Kazor.com) – Search Engine Optimization or SEO is the art of analyzing search engine algorithms and human visitor behavior to rank the website at the top. Ranking well in the search results is an important component of SEO, but that doesn’t mean it is the only thing site owners should be concentrating on.
More focus must be on driving traffic to the site and maintaining consistent visitor growth. Focusing solely on rank limits the SEO potential and can even be disastrous.
How SEO is hurt by focusing on site ranks?
Personalized Search Results Pages
Just like every other company, search results are also engaged in satisfying their customer. Companies offering SEO services in India produce most relevant and useful information that matches user’s search query. This is done by personalizing the search results. Search engines go through the search history, location and social network to find out the appropriate results.
Two search results do not produce same results. The ranking might change from time to time.
Ranking Affects Results
In India, SEO companies believe that ranking doesn’t give an assurance of results. In case ranking is due to keywords that the target audience aren’t using to find out products/services (wrong keywords), then the rank level is not given importance. There is no profit, if the keyword doesn’t match audience’s search behavior. Therefore, even though ranking is important, still it must not be the only target by the SEO.
As the search results are not under the control of SEO services in India, they can’t guarantee the ranking position. The factors that affect the working of site cannot be controlled. So the ranking position is determined by the brand and trust factors.
Trying Black Hat SEO for Quicker Results
SEO are mostly attractive due to powerful results and quicker yields. Ranking in SEO tends to cut corners and take shortcuts to rank on top.
Though black hat SEO may generate quick results, the benefits are short-lived. The search engines almost always catch the results and the time taken to develop the result is not an important factor here.
Once the site is flagged, then it is at square one with the SEO. In fact, some penalties can be so severe that your site gets completely removed from the search engines. At that point, you’re much lower than square one!
A high-ranking website with search engines has become a business necessity. The web owner’s aim is to attain the utmost possible search engine rankings for their website. But Focusing on ranks seems to limit the SEO potential. So to a certain extent avoiding these common SEO pitfalls makes it easier for sites to gain visibility by becoming higher in the search rankings.
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