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Leads are Leads, Not a Source of Future Volume

If you are trying to qualify leads on your own, be prepared for a lot of grief. While the lead may look and sound solid, it still holds the potential to go up in flames. You have to be aware of that and be able to make a decision to move on.

It is vitally important to remember that leads are not a source of future volume and should never be treated as the “be-all end-all” brass ring grab of success. Each lead is merely a potential source, not a guaranteed source. You must understand and know the difference. Knowing the difference helps you distinguish between a gangbuster, a huge lead and one that is a bust.

Save yourself the anguish of trying to qualify leads. Buy exclusive pre-screened leads from a reputable online lead generation company. All you need to do is open your email, organize the leads and start calling. Everything is done for you, except working the lead. Sweet!

Benepath is the leading provider of exclusive group health insurance leads. To learn more, visit or call 1-866-368-0377

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