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Make it a plan to contact at least one lead a day

You may contact as many leads as you like a day. However, if you’re feeling overwhelmed and not sure where to begin, then call one solid lead a day and work it diligently. It’s only a matter of time once you get the hang of working with leads from a lead generation company before you are an old hand at it. If you ordered exclusive leads, this is even better. It means you are the only agent working the leads and you are not competing with anyone.

If you’re new to the concept of buying leads from a lead generation company, then ask around to other agents and find out how they work their leads. You may find out some good tips and you may also discover that you prefer working leads in your own way. Whatever works and gets the job done — meaning you make a sale — is what you need to stick with to make progress.

Selling insurance is a difficult job. No one said you’d have it easy when you got into this field. However, there are ways to make your job easier. One of those ways is to avoid cold calling and instead, invest your marketing dollars in leads. It’s one of the best investments you can make in the future of your agency.

Benepath is the leading provider of exclusive group health insurance leads. To learn more, visit or call 1-866-368-0377

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