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The two main ingredients to success in the insurance business are relationships and exposure

While the formula for insurance business success is mostly a no-brainer — get lots of exposure and build lasting relationships — there are a significant number of agents who do not know how to go about making that combination work for them.

Once upon a time there was no social media to leverage and calling friends and family and those you already knew was the key to building a business. While that, in part, remains true today, selling insurance is less about chasing the warm market and more about paddling in the social media pool. Think about the significant number of people you can reach on social media with your message — millions versus one call, one visit, one relative and so forth a week doing it the old way.

With contacts numbering in the millions, you cannot beat that kind of exposure. The issue is you need to know how to leverage that kind of access. And if you do not know how to use social medial to your advantage when selling insurance, you need to learn or get left behind.

When it comes to exposure and relationships, the old ways worked. However, today’s technology never stops evolving and relationships and exposure can happen at a heady pace if correctly leveraged. Use those marketing dollars to invest in training. That’s smart marketing.

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