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What you do with the skills and endorsements section set the tone for your profile

This LinkedIn section — Skills and Endorsements — is an important one. It is the place to showcase your relevant skills, with relevant being the operative word. While it may be amazing that you can also do Reiki or build doghouses it is not relevant to selling insurance. So stick to what you know professionally on your LinkedIn profile and then reach out to ask current customers to endorse you.

Endorsement on LinkedIn is more than someone just clicking a box that says you are good at selling, public speaking or editing. It is a signal to others reading your profile that you have verified talents and others who have either worked with you directly, or know of you from others. In other words, the individuals who endorse you are also references. Treat them with care and respect. They may just send you a number of people who need insurance.

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