Does your insurance website have all that it needs to garner leads? Take a long, hard look at your insurance website. Do you like what you see? Does your staff like it? Do your customers like it? How does it compare to your nearest competition? These are hard questions to answer, as a website is a personal thing and as it was developed, there were parts of you that went into making it what it is today.... 

You’ve heard that old expression: “If you’ve got it, flaunt it.” Nothing could be truer when it comes to contact information on your insurance website. Make yourself easy to find, easy to contact and easy to talk to and you will up your conversion rate. While that may sound pretty simple, it’s a fact. Look at it this way. If you were surfing on the Internet and you landed on a website that... 

Not a lot of people understand what insurance does for them or the lingo or even what would best suit their needs. You know from running an insurance agency that many people do not understand insurance, what it does for them, what it includes and excludes and really, why they need it. They may understand it protects their health to a certain extent, but they do not think they can afford it. The truth... 

Addressing the Sexual Needs of Seniors by Brian Garavaglia Older adults have sexual needs, which have often been minimized by the rest of the population. Furthermore, older adults that live in nursing home environments also have sexual needs that often are left unaddressed. Although addressing the topic has often been a sticky subject, a British nursing home has recently made the news by addressing... 

Without the right kind of search engine optimization (SEO) marketing for your insurance website, customer conversion is difficult. If you want the right kind of SEO marketing for your insurance agency, then you need to find a real insurance marketing pro; ideally one with experience in the insurance industry. There are not a lot of SEO outfits that fit that bill, so when you find one, it’s time to... 

Case Study – “Suit: Facility let woman ‘waste away” by Steve Moran Suit: Facility let woman ‘waste away’ is the title of a front page article in the Sacramento Bee, my local paper. Here is a brief summary of the lawsuit: Joan Boice was suffering from Alzheimer’s and was no longer able to live at home. In September 2008 she was moved into Emeritus at Emerald Hills, in Auburn (a community... 

Insurance websites do need some color to make them stand out. However, using too much is not effective. Think back over the last few times you have been surfing on the Internet – perhaps looking at your competitor’s websites. What stood out the most for you? See something you really like and want to emulate? Loved the colors on one site and think they would work well for yours? Think that being... 

At one time, sound was a neat thing to put on a website. These days, unless done well, it is annoying. Insurance website are really best left to stand alone on their own devices, as background music may drive potential customers away, which is counterintuitive. However, if you insist that some music be present, work in partnership with the website designer and add in soft button rollover sound effects.... 

Many people and businesses raise an eyebrow when they hear the word Twitter. What use is it? Okay, the honest truth is that yes, Twitter can be a bit silly, and you might wonder why you would want to plug your business into the service. The best answer to that question is that Twitter is not just addle-pated commentary. It actually has real, legitimate people on it, and those people are an audience... 

Building a Better SNF Health systems are re-examining their post-acute care strategies and SNF partnerships. By Julie Schulz, MD After steadily migrating out of the skilled nursing facility (SNF) market over the past decade,health systems are re-examining their post-acute care (PAC) strategies and the potential value of SNF partnerships. This renewed consideration is directly tied to health systems’...